The Meaningful Brands® 2017 analysis reveals new data that tracks the relationship between a brand’s performance, its meaningfulness and the content it produces.
Our researchers analysed 1,500 global brands and 55 different content actions in order to test 60,000 content combinations.
The results were broken down into three key areas:
Is this content associated with my brand?
How is my brand executing this content?
Would people like my brand to offer this specific content?
A Content Effectiveness Index was developed to monitor and record the strength of Association and Performance of the 10 most effective content actions.
The results show how content effectiveness varies by industry.