#MEANINGFULBRANDS

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Is your brand meaningful?

As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important.

GANFORHIRE

Indian consumers are grateful for the value brands bring to their lives

Maria Garrido talks to business newspaper Mint about what defines a meaningful brand and why content is going to change the way brands connect with their target consumers. 

MINT

"There is still hope for brands in India": Maria Garrido

Maria Garrido, Havas Group's global chief insights and analytics officer, explained why brands need to be meaningful at a masterclass held in India.

CAMPAIGN INDIA

The science of creating meaningful content

Does your brand mean as much to people as you think it does? Of course it doesn't. In this talk from Mumbrella360, Havas Group's Maria Garrido exclusively reveals how 95% of brands could disappear and Australians wouldn’t care.

MUMBRELLA

Why it's important your brand is meaningful to your customers

We take a look at why a meaningful brand is more important to customers more than ever before.

CMO AUSTRALIA

'95% of brands could disappear and Australians wouldn’t care’

Speaking at Mumbrella360 on ‘The Science of Creating Content That Matters’, Havas Media Group’s chief of insights and analytics, Maria Garrido, said consumers are having difficulty identifying how brands are adding meaning to their lives, and wouldn’t care if they disappeared.

MUMBRELLA

The power of Meaningful Brands

This year’s Top 10 performing meaningful brands are Google, PayPal, WhatsApp, YouTube, Samsung, Mercedes Benz, Nivea, Microsoft, Ikea and Lego. Over the past 10 years the highest performing brands have been dominated by the tech sector. This year the most meaningful brands ranking is dominated by the top Internet brands, the findings revealed.

THE STAR

Meaningful brands increase wallet share by up to 9 times

Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results.

ICX ASSOCIATION

Google Named Australia’s Most Meaningful Brand

Google is Australia’s “most meaningful” brand. The Meaningful Brands study listed PayPal, ABC, Coles and Qantas as the other companies in the top five.

WHICH-50

Quality of content impedes meaningful brand success

New list of world's most meaningful brands by Havas Group shows correlation between meaning and commercial success.

CMO

TWITTER FEED:
MEANING: if you 'know' your client you will 'know' how to #market to them. #sodablue #sodablog #meaningfulbrandshttps://t.co/dAfgpCYHlB
19/02/2018
14/02/2018
07/02/2018
Les Français prêts à faire entrer les débats et enjeux sociétaux dans l'entreprise. https://t.co/fYTSAuvcAl via… https://t.co/GgxPXfGxM1
07/02/2018
07/02/2018
06/02/2018
Help save #nonprofits, #socialenterprises, #bcorps, and #meaningfulbrands from "virtual" extinction!… https://t.co/HXvPw8vi5H
12/12/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/atsCKfkSZn
12/12/2017
12/12/2017
Why brands should take a stand in their ads: 3 perspectives, 1 campaign #meaningfulbrands #culturalinsight https://t.co/c9EQulvUNO
11/12/2017
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