#MEANINGFULBRANDS

News

Quality of content impedes meaningful brand success

New list of world's most meaningful brands by Havas Group shows correlation between meaning and commercial success.

CMO

75% of consumers expect brand content to impact personal wellbeing

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands report published by ad and PR enterprise Havas Group. The study found that three-quarters of consumers now expect a brand’s content output to make a positive impact on their personal lives.

PURE CONTENT

Meaningful Brands 2017: Over Half Of Content Created By Brands Is “Irrelevant”

Havas Group has released its Meaningful Brands 2017, an annual global study that links brand performance to our quality of life and wellbeing.

B&T MAGAZINE

Consumers remain indifferent to most brands' existence

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.

CAMPAIGN ASIA

Meaningful Brands 2017: How Content Drives Revenue + Loyalty

Marketers know that content must provide users with value in order to drive business results. Nowhere is this point more clearly illustrated than Havas Group’s 2017 Meaningful Brands index, released last week.

NEWSCRED

The world’s most meaningful brands 2017

Consumers wouldn’t care if 74% of the brands they use just disappeared, and 60% of content produced by brands is declared as poor, irrelevant or failing to deliver.

These findings form part of Havas Group’s biennial Meaningful Brands® study, which is packed full of useful information for communicators.

ALL THINGS IC

Most consumers don’t care if your brand disappears

Brands have formed an inevitable part of our lives. And while those working in the marketing industry might expect to have a big impact on consumer’s lives, the recent Meaningful Bands survey for 2017 by Havas, reports otherwise.

MARKETING

People wouldn’t care if three quarters of brands disappeared: Survey

Can 300,000 consumers be wrong? A new survey claims that many brands could disappear and the public wouldn't mind.

CNBC

Content clutter fails consumers

Consumers expect brands to produce content in some form, but they see more than half their output as mere clutter that fails to deliver any personal benefits, new research says.

WARC

60% of content created by brands is ‘just clutter’

The majority of content created by brands is having little or no impact on business results or people’s lives, according to Havas’ latest ‘Meaningful Brands’ study.

MARKETING WEEK

TWITTER FEED:
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25/05/2017
The world's most #MeaningfulBrands drive revenue and loyalty through #content – here's how https://t.co/mSuGF7nvHshttps://t.co/i3PYoQiJ4c
25/05/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/jvQGnBvGks
25/05/2017
#Meaningfulbrands grow faster - #Unilever’s sustainable brands grow 50% faster than the rest of the business https://t.co/tUVM0dQocX
23/05/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/OokC5wqW24
17/05/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/Sk8j0ka38W
17/05/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/eDAzp7QlPw
09/05/2017
09/05/2017
https://t.co/lB6aalRnn6 #meaningfulbrands Bon on s'inquiète plus.
05/05/2017
Meaningful brands outperformed the stock market by 206% over the last 10 years. #meaningfulbrandshttps://t.co/vpUBOvHYT7
03/05/2017
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