#MEANINGFULBRANDS

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Rules of Engagement

PMLiVE highlights the critical points to consider when developing the right content marketing strategy. “There is a 71% correlation between how effective the content is and how meaningful the audience perceives the brand to be,” says Maria Garrido Havas Group's Global Chief Insights and Analytics Officer.

PMLiVE

Creating meaningful brands, connecting with customers

Trust is no longer the buzzword in ensuring the efficacy of a brand. What is more critical now is how meaningful and connected a brand is to a customer.

With that in mind, Havas Media Group Malaysia CEO Andreas Vogiatzakis shares with StarBizWeek the agency’s Meaningful Brands study.    

THE STAR

‘If 74% brands in the world disappeared, no one would care'

Maria Garrido, Global Chief Insights & Analytics Officer, Havas Media, says brands must address the personal needs of consumers and levitate towards earned media.

IMPACT

Marketing to over 55s: Turning silver into gold with a meaningful approach to older consumers

Brand marketing’s obsession with millennials over the past few years looks likely to transfer onto generation Z or centennials (as they’re otherwise known) in the year ahead.

THE DRUM

Is your brand meaningful?

As marketers, we would love to believe that everyone is as passionate about our brand as we are. After all, we live and breathe it every single day. It’s easy to get tunnel vision. That’s why a study like Meaningful Brands is important.

GANFORHIRE

Indian consumers are grateful for the value brands bring to their lives

Maria Garrido talks to business newspaper Mint about what defines a meaningful brand and why content is going to change the way brands connect with their target consumers. 

MINT

"There is still hope for brands in India": Maria Garrido

Maria Garrido, Havas Group's global chief insights and analytics officer, explained why brands need to be meaningful at a masterclass held in India.

CAMPAIGN INDIA

The science of creating meaningful content

Does your brand mean as much to people as you think it does? Of course it doesn't. In this talk from Mumbrella360, Havas Group's Maria Garrido exclusively reveals how 95% of brands could disappear and Australians wouldn’t care.

MUMBRELLA

Why it's important your brand is meaningful to your customers

We take a look at why a meaningful brand is more important to customers more than ever before.

CMO AUSTRALIA

'95% of brands could disappear and Australians wouldn’t care’

Speaking at Mumbrella360 on ‘The Science of Creating Content That Matters’, Havas Media Group’s chief of insights and analytics, Maria Garrido, said consumers are having difficulty identifying how brands are adding meaning to their lives, and wouldn’t care if they disappeared.

MUMBRELLA

TWITTER FEED:

PMLiVE highlights the critical points to consider when developing the right content marketing strategy. “There is a 71% correlation between how effective the content is and how meaningful the audience perceives the brand to be,” says Maria Garrido Havas Group's Global Chief Insights and Analytics Officer.

PMLiVE

02/05/2018

Trust is no longer the buzzword in ensuring the efficacy of a brand. What is more critical now is how meaningful and connected a brand is to a customer.

With that in mind, Havas Media Group Malaysia CEO Andreas Vogiatzakis shares with StarBizWeek the agency’s Meaningful Brands study.    

THE STAR

14/04/2018
It was such a joy and privilege to work with the amazing @upperroomchurch_ on the design of their new logo and web… https://t.co/Veh2eyeWtK
31/03/2018
How critical is the need for meaning behind your brand?
29/03/2018
25/03/2018
25/03/2018
A great session with the local clients here in #Philippines #HavasOrtega #MeaningfulBrands (@ BeLow in Makati, Metr… https://t.co/9YHQMnPEuu
19/03/2018
14/03/2018
12/03/2018
CONGRATS @HavasGermany & @Arena_es !!!
06/03/2018
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