New list of world's most meaningful brands by Havas Group shows correlation between meaning and commercial success.
Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands report published by ad and PR enterprise Havas Group. The study found that three-quarters of consumers now expect a brand’s content output to make a positive impact on their personal lives.
Havas Group has released its Meaningful Brands 2017, an annual global study that links brand performance to our quality of life and wellbeing.
Latest study shows that brands must get personal benefits and content right for consumers to care about their products.
Marketers know that content must provide users with value in order to drive business results. Nowhere is this point more clearly illustrated than Havas Group’s 2017 Meaningful Brands index, released last week.
Consumers wouldn’t care if 74% of the brands they use just disappeared, and 60% of content produced by brands is declared as poor, irrelevant or failing to deliver.
These findings form part of Havas Group’s biennial Meaningful Brands® study, which is packed full of useful information for communicators.
Brands have formed an inevitable part of our lives. And while those working in the marketing industry might expect to have a big impact on consumer’s lives, the recent Meaningful Bands survey for 2017 by Havas, reports otherwise.
Can 300,000 consumers be wrong? A new survey claims that many brands could disappear and the public wouldn't mind.
Consumers expect brands to produce content in some form, but they see more than half their output as mere clutter that fails to deliver any personal benefits, new research says.
The majority of content created by brands is having little or no impact on business results or people’s lives, according to Havas’ latest ‘Meaningful Brands’ study.