Why it's important your brand is meaningful to your customers

We take a look at why a meaningful brand is more important to customers more than ever before.


'95% of brands could disappear and Australians wouldn’t care’

Speaking at Mumbrella360 on ‘The Science of Creating Content That Matters’, Havas Media Group’s chief of insights and analytics, Maria Garrido, said consumers are having difficulty identifying how brands are adding meaning to their lives, and wouldn’t care if they disappeared.


The power of Meaningful Brands

This year’s Top 10 performing meaningful brands are Google, PayPal, WhatsApp, YouTube, Samsung, Mercedes Benz, Nivea, Microsoft, Ikea and Lego. Over the past 10 years the highest performing brands have been dominated by the tech sector. This year the most meaningful brands ranking is dominated by the top Internet brands, the findings revealed.


Meaningful brands increase wallet share by up to 9 times

Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results.


Google Named Australia’s Most Meaningful Brand

Google is Australia’s “most meaningful” brand. The Meaningful Brands study listed PayPal, ABC, Coles and Qantas as the other companies in the top five.


Quality of content impedes meaningful brand success

New list of world's most meaningful brands by Havas Group shows correlation between meaning and commercial success.


75% of consumers expect brand content to impact personal wellbeing

Brands need to get better at leveraging premium content to engage consumers and support business objectives, according to the latest Meaningful Brands report published by ad and PR enterprise Havas Group. The study found that three-quarters of consumers now expect a brand’s content output to make a positive impact on their personal lives.


Meaningful Brands 2017: Over Half Of Content Created By Brands Is “Irrelevant”

Havas Group has released its Meaningful Brands 2017, an annual global study that links brand performance to our quality of life and wellbeing.


Consumers remain indifferent to most brands' existence

Latest study shows that brands must get personal benefits and content right for consumers to care about their products.


Meaningful Brands 2017: How Content Drives Revenue + Loyalty

Marketers know that content must provide users with value in order to drive business results. Nowhere is this point more clearly illustrated than Havas Group’s 2017 Meaningful Brands index, released last week.