#MEANINGFULBRANDS

News

60% of content created by brands is ‘just clutter’

The majority of content created by brands is having little or no impact on business results or people’s lives, according to Havas’ latest ‘Meaningful Brands’ study.

MARKETING WEEK

A decade on most people still wouldn’t care if 74% of brands disappeared, finds Havas

In 2008, Havas revealed that most people wouldn’t care if 74% of brands disappeared. It was a statistic that shook brand marketers and one which has since been endlessly rattled off at industry conferences. But for all the talk, a decade on that figure hasn't moved.

THE DRUM

Connecting with Culture

It is becoming ever clearer that people don't fundamentally care about brands. They are so peripheral to people's lives that only around 5 percent of brands would be truly missed if they were to vanish tomorrow (Meaningful Brands, Havas). Instead people, of course, care about the things in the world that matter to them -- the things they find fascinating, thrilling or important.

HUFFINGTON POST

Trust, Transparency And Meaningfulness: What Brands Need To Reconnect With Their Audiences

Currently, people around the world wouldn’t care if 74% of brands disappeared. This startling statistic hasn’t changed much in five years, according to Havas’ Meaningful Brands study -- the latest edition of which interviewed over 300,000 people across 34 markets.

MEDIAPOST

Amul is India's Most Meaningful Brand

Milk and milk products brand Amul has emerged as India's Most Meaningful Brand in a study of Havas' Meaningful Brands 2015.

HINDU BUSINESS LINE

Amul, Cadbury top meaningful brand list in India

Amul has emerged as India’s Most Meaningful Brand in the study by Havas.

DIGITAL MARKET ASIA

Amul, Cadbury, Google are the top Meaningful Brands 2015

Havas’ metric of brand strength is the global study to show how our quality of life and wellbeing connects with brands at both a human and business level.

INDIAN MEDIA BOOK

Brand trust higher in Asia

Brand trust is significantly higher than the global average among Asian consumers, who are also far more likely to be care about brands disappearing new research has found.

WARC

Amul, LIC matter to Indians most

Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance group, are some of the findings of the India Study Findings of Havas’ Meaningful Brands 2015 study.

INDIAN TELEVISION

Amul, Cadbury and Google top meaningful brands in India

The study reveals that 75 per cent of Indians believe brands should play a role in improving their quality of life and well-being.

AFAQs

TWITTER FEED:
How #MeaningfulBrands are Winning the User Experience Game https://t.co/3r89E6GXL1 via @digimktgmag
28/03/2017
Teamwork and strategic vision to generate meaningful connections between people and brands :) #Volcán2017https://t.co/isiE8nfQJg
27/03/2017
67% of content created by financial brands in the U.K. is considered irrelevant clutter by consumers. #MeaningfulBrands 2017 data. Ave. 59%.
27/03/2017
A la mayoría de las personas no les importaría si el 74% de las marcas desaparecieran #Meaningfulbrands #BrandingIGOID @GrupoIgoid
21/03/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content –... https://t.co/iPmAPIvsBQ by… https://t.co/XV39Hk6jFB
21/03/2017
The latest The Kazlevski Marketing Daily! https://t.co/EvwQBzgFBn Thanks to @MikeASill @plugintodan @FamousBloggers #meaningfulbrands
21/03/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/KGYb1kWFbF
20/03/2017
The world's most #MeaningfulBrands drive revenue and loyalty through content – here's how https://t.co/a06YIgYo2yhttps://t.co/VDxZ5RSpT0
16/03/2017
16/03/2017
The latest Keeping a BD Eye! https://t.co/QeyEP8VHER Thanks to @TBWA @RGA @ACoaching #sxsw #meaningfulbrands
16/03/2017
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