At Havas we make a meaningful difference to brands, businesses and people.
Fresh insights from our 2019 study
Buying today is a political act! 55% of consumers believe brands actually have a more important role than our governments to create a better future!
Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!
There’s no question – brand activism will become a part of a brand’s strategy.
Ranking: top 30 meaningful brands of 2019
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discover the most meaningful industries of 2019
Ranking: content effectiveness
per industry in 2019
1
Automotive
2
Electronics
3
Travel & Tourism
4
Consumer goods
5
Food
6
Transport
7
Internet & Media
8
Beverage
9
Retail
10
Telco
11
Healthcare
12
Financial
13
Insurance
14
Restaurants
15
Energy & Utilities
WHAT ARE THE 6 ROLES OF CONTENT?
The 6 roles of content
1
Inspire
2
Entertain
3
Educate
4
Inform
5
Help
6
Reward
WHAT CONTENT DO CONSUMERS EXPECT FROM BRANDS?
Expected content roles
vary by industry
