What’s new this year
At Havas we make a meaningful difference to brands, businesses and people.
Fresh insights from our 2019 study:
Buying today is a political act! 55% of consumers believe brands actually have a more important role than our governments to create a better future!
Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!
There’s no question – brand activism will become a part of a brand’s strategy.
People wouldn’t care if 77% of brands disappeared
Play Video
discover the top 30 meaningful brands
Ranking TOP 30 meaningful
brands of 2019
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
discover the most meaningful industries of 2019
Most meaningful industries
TOP 3 per region
North America
Consumer Goods
Food
Entertainment
West Europe
Retail
Electronics
Food
East Europe
Food
Automotive
Transport
Latin America
Travel & Tourism
Entertainment
Food
South East Asia
Transport
Internet & Media
Travel & Tourism
East Asia
Consumer goods
Financial
Electronics
discover the content effectiveness
Ranking content effectiveness
per industry
1
Automotive
2
Electronics
3
Travel & Tourism
4
Consumer goods
5
Food
6
Transport
7
Internet & Media
8
Beverage
9
Retail
10
Telco
11
Healthcare
12
Financial
13
Insurance
14
Restaurants
15
Energy & Utilities
discover the 6 roles of content
The 6 roles of content
1
Inspire
2
Entertain
3
Educate
4
Inform
5
Help
6
Reward
discover the expected content roles
Expected content roles
vary by industry
