News | Meaningful Brands powered by Havas

At Havas we make a meaningful difference to brands, businesses and people.

Fresh insights from our 2019 study

Buying today is a political act! 55% of consumers believe brands actually have a more important role than our governments to create a better future!

Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!

There’s no question – brand activism will become a part of a brand’s strategy.





At Havas we make a meaningful difference
to brands, businesses and people.






Buying today is a political act! 55% of consumers believe brands actually have a more important role than our governments to create a better future!

Our findings show that consumers will reward brands who want to make the world a better place and who reflect their values. Consumers are using their buying power to make a stand!

There’s no question – brand activism will become a part of a brand’s strategy.